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- The founder has over 24 years of marketing research and advertising experience that covers most Arab countries in the GCC, Levant and North Africa.
- The only marketing research agency whose owner and management are permanently based in Kuwait.
- 15 years of Kuwaiti experience.
- Focus is reputed for its reporting capabilities, interpretation of information and executive summaries.
- Research design, questionnaire design, computer processing, report writing and multi media presentations are prepared in Kuwait by the same persons. There is no cut in the information chain.
- Focus is an independent firm who does not belong to any economical, financial, trading or political group. Hence neutrality and confidentiality are secured.
- Most comprehensive socio-demographics & business information on Kuwait is available on Focus databases.
- Clients’ marketing, advertising and media strategies are deeply modified thanks to Focus researches.
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